Monique Sar
Talent Mgmt / Media / AI / Cars
She started in finance. Spent several years in production and media, closing six-figure deals for world-class athletes, professional racecar drivers, and executive speakers. Today she is the CEO of an automotive company most people have not heard of yet. No room has ever expected her. Every room has watched her close deal after deal. Underestimated is a strategy. She stands for the women in male-dominated spaces.
Previous clients & activations
Watch
Several years as an agent meant brokering deals for top talent: individuals that have achieved the top 1% of what they do. Today it means factory floors, engineering rooms, and negotiating tables on multiple continents.
This is what that actually looks like. Hit play for the sound.
The Story
Small frame. Soft voice. Not who the room pictured when it heard the word finance. New York was the first place that got her wrong, and the first place she learned that being underestimated is a door people leave unlocked.
Founder of De Vitesse. Several years brokering six-figure deals in media and talent. I was often the youngest at the table. Usually the only woman in the room. The contracts got signed anyway.
Today she runs an automotive company she is not naming yet. Factory floors, engineering rooms, negotiating tables on multiple continents. Let them underestimate you. It is leverage and you can use it.
About
I have spent my career walking into rooms built for someone else. Finance first. Then several years as a talent agent and agency owner working with clients and top talent on six-figure deals. Along the way I founded De Vitesse, an automotive media and production agency trusted with OEM-scale production work. Over a decade in those rooms, with Fortune 500 companies, sports organizations, and high-profile entrepreneurs, I built a reputation for designing marketing systems that attract opportunities and turn them into partnerships that scale.
None of it happened because I was the loudest person in the room. It happened because I was the most prepared. I have been underestimated my whole career, for my size, my voice, the way I look, and I stopped treating that as a problem a long time ago. It is leverage and I would rather exceed expectations than manage them.
That is what you will find here: the rooms, the lessons, and everything I have learned building a career people did not see coming, so the next underestimated woman knows exactly how far she can go :)
Off the clock
A BMW E92 project car in the garage. A Porsche Macan as the daily. A GT3 Touring on the dream board. My whole family is into cars. The obsession came first, and then the career followed it lol
Fun fact: I shot car photography back in highschool long before I worked in this industry, and today, I still lose whole weekends to car shows.
The E92 project · shot on my own driveway
Where to start
A decade of negotiation playbooks, pitch scripts, and deal frameworks, packaged so you can execute this week instead of guessing for a year.
Explore the storeThe automotive media and production agency behind OEM-scale production projects and activations for some of the biggest names in the industry.
Visit the agencyDispatches from rooms most people never get into. What happened, what worked, and what I would do differently next time.
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